You can't just sit in a room, come up with an idea and expect it to become the next big thing. To come up with a successful idea, you need to understand the marketplace and various steps are necessary if you want to benefit from your idea.
Some people succeed in generating money and fame from their ideas but others may have a good idea that fails and wonder what went wrong. Focusing not only on product creation but thinking like a business person from the start can make the difference. Otherwise, you may end up devoting time and money to developing what isn't the creative, money-generating new product you expected it to be.
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https://www.dispatch.com/blogs/20200309/turn-your-idea-into-next-big-thing
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